DirectOut, a provider of pro audio connectivity, networking and bridging solutions, has introduced Beamcast as its official distributor for the broadcast market in the Middle East and North Africa. This strategic partnership is expected to strengthen DirectOut’s presence in the region and improve customer service.
Beamcast, known for its commitment to broadcast and pro AV solutions, will help DirectOut to better serve the needs of professionals in the industry.
Lorenzo Sassi, business development manager at DirectOut, said: “We have had excellent relationships with many system integrators in the region for years, yet we have consistently struggled to secure a permanent distributor capable of enhancing the region’s knowledge of our audio solutions for broadcast.”
He added: “With Beamcast, we now have a partner who not only understands the market, but also the technologies we support, and how to match them with the needs of the customers.”
Beamcast will now offer support and training services. This includes seminars, provision of demo and loan equipment, and the ability to ship products directly from a regional warehouse in the Middle East. This will enable DirectOut to offer customers short lead times and efficient procurement processes.
Ms Sama Eid, business development manager at Beamcast, commented: “We are delighted to be working with DirectOut and to be able to offer their exceptional range of audio solutions to our customers in the Middle East region. We look forward to a successful partnership that will drive innovation and excellence in the broadcast industry.”
