Atlona, a Panduit company and manufacturer of AV distribution, AV over IP, collaboration, and control solutions, has announced the appointment of ASIT to augment distribution initiatives in Italy, effective immediately.
ASIT’s recent establishment of a dedicated AV and IT integration business unit makes them, according to Atlona, an ideal fit to generate visibility for its product lines, including its networked AV and control solutions.
ASIT, a longtime Panduit partner in Italy, believes the Italian AV market is fast-growing, particularly in the education and corporate verticals.
ASIT’s targeted brand portfolio extends its reach beyond AV projects and into the UC, networking and structured cabling businesses, exposing Atlona to a broad customer base that includes value-added resellers, systems integrators and service providers.
Marco Bolzonello, regional sales manager, Atlona South Europe said: “ASIT’s reputation as a trusted brand builder over a simple brand collector is well-deserved given the attention they pay to their partners. Their extensive knowledge of the IT and UCC markets combines with Atlona’s AV expertise will bring new business opportunities to both companies that will benefit from our natural synergy.
He continued: “ASIT’s internal structure and widespread presence throughout the Italian territory ensures growth for Atlona’s brand recognition through first-rate technical, commercial and logistical support.”
Bolzonello added that creating new alliances with other vendors in ASIT’s portfolio will be key to Atlona’s success with end users in Italy, and he will work with ASIT to propose “quality integrated AV and IT solutions” that involve both Atlona and Panduit.
Joris Ganz, chairman & CEO of ASIT, concluded: “Atlona designs and engineers innovative, award-winning products for a broad range of commercial AV and IT markets that have been developed to enable ease of connection and collaboration for users. Their vast product range across cameras and extenders, matriced switchers, networked AV and control systems, and accompanying accessories will help us serve the AV and IT need of virtually any end user, particularly in the education and corporate markets. We look forward to partnering with Atlona to bring the technical value and ease of use of their AV products and solutions to more customers nationwide.”
