When the 3D Disney blockbuster TRON: Legacy opened at the Karo Film Oktyabr cinema theatre in Moscow, Christie MicroTiles displays were installed in the lobby. Big Screen Service supplied the MicroTiles and ETC Russia created the content.
Two areas of the cinema theatre featured MicroTiles module digital displays. The main video wall installed on the first floor comprised 41 MicroTile modules. There, on the non-standard screen, scenes from the film were displayed accompanied by the original Daft Punk soundtrack. Video files were displayed in .mov format with Full HD (1,920 х 1,080) resolution aided by an external control unit (ECU) using Mac Mini as the signal source.
The display modules were incorporated into the existing architecture of the premises, positioned as decoration for the three pillars of the lobby at the entrance to the cinema on the second floor. Each pillar consisted of six display modules used to show “TRON: Legacy” excerpts.
ETC Russia specialists prepared special structures to install the MicroTile modules – a wall for a large screen and some special frameworks for the pillars. “The Low weight of the module displays made it possible to make the structures fairly light and the delivery and installation, naturally, was easier for us. This is a very important factor for successful rental solutions. We hope that the viewers who attended the film show felt overwhelmed with bright emotions even before entering the cinema hall.”
“Relying on our experience with the TRON premiere, we can affirm that the video walls made up of MicroTiles display modules open up new marketing opportunities for cinema theatres,” said Anastasia Kuznetsova, art director of Karo Film. “This technology is extraordinarily flexible in terms of choosing the shape of display and it can be customised for each particular premiere, each time offering new surprises to regular guests and new visitors.”
The premiere showing of TRON: Legacy was held in one of the most successful Russian multiplex cinema theatres with Christie projection equipment too. Two Christie Solaria CP2230 projectors with 3D content show system XpanD 3D, were installed in the first hall of the Karo Film Oktyabr cinema centre in the autumn of 2010.
