Christie, in partnership with Crystal CG, a leading digital media company, is to supply visual display solutions for the new Bureau International des Expositions (BIE) multimedia exhibition and information centre in Paris.
The Centre, a collaboration between Crystal CG and BIE and 100% funded by Crystal CG, will be dedicated to the history of world expos. It will house a permanent exhibition highlighting BIE’s accomplishments, presented on the latest multimedia technologies from Christie. It will also feature meeting rooms to discuss expositions, large-scale events and a comprehensive digital research library for delegates, scholars, students and future expo organisers. The Centre held its official grand opening on 27th July 2012.
Crystal CG is a major Christie AV partner in China and the Official Digital Imaging Service Provider of the 2012 Olympic Games. As a corporate partner of the BIE Centre, Christie will be providing a diverse array of advanced digital displays that include Christie MicroTiles in the reception area, as well as projectors throughout the facility, including the exhibition area, meeting rooms and an immersive first-person experience area.
“As a result of the hugely successful collaboration between Crystal CG and Christie at the Qing Ming Festival at Shanghai Expo 2010, Christie was given the opportunity to partner with Crystal CG at the Center, and therefore work more closely with BIE,” said Kathryn Cress, vice president, Global and Corporate Marketing at Christie. “It is a great privilege for Christie to be the exclusive corporate sponsor and to play an important role in the developmental phase of many key international Expositions that will have an impact upon the world stage.”
Cress observed that Christie is well positioned to partner with Crystal CG and co-partner the Centre, as Christie has been a major provider of displays and projectors for large-scale events such as Shanghai World Expo 2010 and Yeosu Expo 2012 most recently.