The 8K Association is set to provide content and insight at CEDIA Expo/Commercial Integrator Expo (CIX) 2025. The association will explore the roadmap to 8K adoption with expert-led panels on 8K hardware, 8K content, and cable/device integration, at booth #4501 at the Denver Convention Center from September 4-6.
The following panels will take place:
Leading edge 8K hardware
Thursday, Sept 4, 11am
Featuring executives from Epson, JVC, Kaleidescape, and Samsung
Scanned, transferred and native 8K Content
Thursday, Sept 4, 2pm
Experts from IMAX, Savage Studios, and Warner Bros. Discovery
Latest games, documentaries, sports, and upscaled 8K content
Friday, Sept 5, 11am
AMD, The Explorers, 4BY4 and Spin Digital
Current and future 8K capture, cable, and device integration
Friday, Sept 5, 2pm Session
Featuring executives from AudioQuest, AVPro, and BZBGEAR
Commenting on the strong showing of 8K at CEDIA Expo/CIX, Juan Reyes, executive director, 8K Association, explains: “Our goal at CEDIA Expo is to showcase how 8K technology provides a more immersive and super-realistic viewing experience and delivers a powerful “wow” factor that goes far beyond the reach of conventional 4K. Additionally, 8K is the first home entertainment platform that combines the best of the latest AI innovations, making it ideal for the CI channel”.
8K is a universal standard established under the International Telecommunications Union’s UHD-2 recommendation (ITU R-BT.2020-1) and the Society of Motion Picture and Television Engineers’ (SMPTE) ST 2036-1 standard. The 8K standard is also supported by HDMI Licensing, LLC, the Video Electronics Standard Association (VESA), the Consumer Technology Association (CTA), Digital Video Broadcasting (DVB), and NHK, the national broadcaster of Japan.
As the 8K content ecosystem matures — and cameras, encoders, distribution devices, and displays become more accessible — the availability of digital content and games is expected to rapidly grow. Publishers and distributors are increasing the array of content they release, and commercial clients, including theatres, sports facilities, retail, and corporate entities, are deploying 8K to meet newly raised expectations.
Developments and trends in display technology have repeatedly underpinned seismic shifts in the performance and economics of both the residential and commercial integration markets. Residential buyers, wowed by larger screen sizes, greater resolution, and advanced features, are driving television and projector sales, as well as those of adjacent categories, such as home theatre and gaming. This newly upgraded experience has also elevated the expectations of entertainment enthusiasts. While this shift to more immersive and super realistic 8K technology will take time, it offers tremendous potential for AV specialists and custom integrators alike.
“There are certain things that humans cannot unsee because when we experience the next new thing, our expectations change forever,” explained Jason McGraw, group VP and show director of CEDIA Expo/CIX. “This occurred when 1080p HD essentially replaced 720p, when 4K replaced 1080p, and it’s now happening as 8K emerges as the new threshold for excellence. It’s beginning to have a compelling impact on gaming, sports, entertainment, and commercial applications!”
To learn more about the 8K Association, visit 8kassociation.com.
