Among an enormous range of announcements at NAB, Blackmagic Design debuted its ATEM Production Studio 4K. According to the company, ATEM Production Studio 4K is the world’s first Ultra HD/4K production switcher with support for Ultra HD live production with GB-SDI and HDMI technology. It allows connection of up to eight SD, HD or Ultra HD 4K video cameras, disk recorders and computers for live production and, says the company, includes all the features expected from a professional switcher, including chroma key, transitions, media pool, downstream keyers, audio mixer, multi view and the world's first 6G-SDI and HDMI 4K video connections.
Also new in Las Vegas was the Blackmagic Audio Monitor, the company’s first audio-focused product line where, says the company, customers can get very high quality audio monitoring with Ultra HD 4K technology built in as standard. It is a new rack mount audio monitoring solution with 6G-SDI video for Ultra HD video sources, as well as regular analog audio and SDI video inputs, integrated video monitor and integrated LED level meter.
NAB also saw Blackmagic Design and Autodesk announce their intention to collaborate on future integrations between Blackmagic Design technology and Autodesk technology. This collaboration, said the compnies, will build seamless workflows for customers in the professional video, television and commercial post-production industries.
The ongoing work between Blackmagic Design and Autodesk will include the testing and development of integrated workflows between Autodesk technology and Blackmagic Design's PCIe and Thunderbolt-based desktop video capture and playback products, including the DeckLink, UltraStudio and Intensity product lines.
"In the post world, customers want the ability to mix and match the applications and hardware that work best for them,” said Grant Petty, CEO, Blackmagic Design. “By developing tighter integration with Autodesk products and our desktop video products, we are creating a compelling workflow that both Autodesk and Blackmagic Design customers will benefit from.”
Blackmagic Design's DeckLink, UltraStudio and Intensity lines include what the company believes are the world's highest performance capture and playback cards for Mac, Windows and Linux. Including both PCIe and Thunderbolt based technology, these products come in both internal and external models and are said to be used by professionals globally in every aspect of film and video production.