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Barix executive management team completed

Following the appointment of Ronni Guggenheim as CEO, Johannes G Rietschel’s move to CTO and the promotion of Frank Frederiksen to COO, consolidation continues at Barix.

In a move designed to strengthen Barix’s customer outreach and communications focus, long-time head of technical sales Domenico Gambino (pictured) has been promoted to vice president, sales, while Barbara Haller-Rietschel becomes vice president, marketing communications. Both report directly to CEO Ronni Guggenheim, and complete his new executive management team.

Gambino’s appointment will have an immediate effect on how the IP- based communication and control company communicates with its customer base by merging channel sales, technical sales and technical support into a single organisation. This creates a singular structure for outreach across channel partners, OEMs and end users that is intended to enhance communication between Barix and its customers. He will lead a large team with several managers reporting to him across channel, support, pre-sales and training operations.

Gambino will additionally focus on strengthening and expanding sales channels, as well as developing sales strategies to drive global growth. In his previous role at Barix as head of technical sales, he developed a deep understanding of
Barix customer requirements while working across its network of resellers and systems integrators.

“Barix has a reputable image and a strong presence, along with trusted technical competence and well-regarded product reliability,” he said. “It’s my goal to sharpen sales and support focus in the short term through our current product offering, while developing a long-term roadmap in collaboration with our product marketing team to fulfill market expectations moving forward.”

Haller-Rietschel will make significant contributions in developing and executing the company’s new marketing strategy, which Barix will publicly unveil at ISE 2014 in Amsterdam, while also being focused on branding and both internal and external communications.

“We intend to change the face of Barix from a box manufacturer to an IP solutions provider,” said Haller-Rietschel, who previously oversaw marketing operations in the role of company president. “Barix has been in the audio over IP market for 10 years, and the market has matured significantly. We are refreshing our strategy to more effectively adapt to changing customer needs across the markets we serve.”