The news follows hot on the heels of AWE Europe’s introduction of a new CI brand, Kinetik Labs. The new dealer-oriented promotion – sponsored by KEF, Pioneer, Philips Pronto, Denon, Panasonic and Kinetik Labs – will see 30 installers win the right to drive seven of the world’s greatest high-performance cars in one day, aided and abetted by skilled instructors.
The news follows hot on the heels of AWE Europe’s introduction of a new CI brand, Kinetik Labs. The new dealer-oriented promotion – sponsored by KEF, Pioneer, Philips Pronto, Denon, Panasonic and Kinetik Labs – will see 30 installers win the right to drive seven of the world’s greatest high-performance cars in one day, aided and abetted by skilled instructors.
Participation in the AWE Motorsport Sensation is based on points awarded by AWE for purchases made between the beginning of March and 31 July 2010. Every purchase of equipment from qualifying AWE brands gains the dealer points. Points add up to more places in the grand draw and the more points acquired, the greater the chance dealers have of winning one of the coveted drives.
More brands and qualifying products will be added to the promotion over time, while the list of top performance cars to be driven at the 400-acre Bedford Autodrome circuit includes a Caterham 7 Superlight, a BMW M3 GTP and a Porsche 911 JP3.
Stuart Tickle (pictured), managing director of AWE, commented: “Looking forward into 2010 there is plenty to get excited about. We’re determined to make it a special year, not just for us, but for our customers too. So, to commemorate this very auspicious landmark, we are offering AWE’s CI dealers the chance to take part in the best corporate driving event on the planet – the fantastic AWE Motorsport Sensation at Palmersport.”
As previously reported on IE Residential, AWE Europe recently announced plans for a new brand of “installer-friendly” CI products. To find out more, click here.
