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AVM masters Cisco TelePresence

The company has had to demonstrate that it has the knowledge and skills to deploy the entire Cisco video endpoint portfolio.

UK integrator AVM has announced that it has achieved TelePresence Video Master Authorised Technology Provider (ATP) status from Cisco. This designation recognises AVM as having fulfilled the training requirements and program prerequisites to sell, deploy and support Cisco TelePresence Video products and solutions at the Master level.

The Cisco TelePresence Video Master ATP Program is focused on providing a new way of working in which everyone, everywhere can be more productive through face-to-face collaboration with Cisco TelePresence Video solutions. To become a Cisco TelePresence Video Master ATP Partner, a company has to demonstrate the greatest depth of knowledge and skill in deploying the entire Cisco video endpoint portfolio, which comprises single- and triple-screen Cisco TelePresence units, custom TelePresence suites, and infrastructure solutions. Cisco TelePresence Video Master ATP Partners are required to possess deep networking and advanced Cisco Unified Communications capabilities, regional to global coverage, and a strong and mature services practice.

“AVM has worked very hard to achieve this high level of expertise and we are pleased to be recognised by Cisco for our continued commitment to the latest TelePresence solutions,” said Edward Cook, CEO at AVM (pictured). “This achievement not only underlines AVM as a market leader, it also shows our dedication to offering customers world-class collaboration solutions.”

“The Cisco TelePresence Video Master ATP Program is designed to enable partners to take advantage of the tremendous market opportunities ahead—not only in the telepresence space but also in the overall collaboration market,” said Richard McLeod, senior director of collaboration for worldwide channels at Cisco. “As a Cisco TelePresence Video Master ATP Partner, AVM has made an investment in the sales, technical and life cycle services capabilities needed to deliver the industry’s most comprehensive and interoperable Cisco TelePresence Video portfolio.”

The Cisco Authorised Technology Provider (ATP) Program is part of the Cisco go-to-market strategy for emerging technologies. The program is said to help Cisco to define the knowledge, skills and services that channel partners need to successfully sell, deploy and support an emerging technology.