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AVIXA Impact Survey assesses “new reality” of COVID-19

AVIXA is providing a weekly assessment of pro-AV industry trends, attitudes and perceptions in light of the novel coronavirus and COVID-19 pandemic.

Reporting its initial findings, AVIXA said that in a survey of its AV Intelligence Panel members, fielded March 17th-19th, 87 per cent of AV providers and 83 per cent of AV end-users said their companies have felt a negative impact from the coronavirus pandemic. Roughly one-third of each characterized it as a ‘large negative impact’.

“That said, indications are the industry hasn’t ground to a halt,” said AVIXA. “While the vast majority of respondents reported that their companies have adjusted by reducing travel, postponing/cancelling events, reducing/eliminating in-person meetings, and boosting telework, virtually none reported closing down operations as of publishing.”

According to AVIXA, the mass cancellation of training, face-to-face meetings and other events has been the most significant impact. More than half of AV providers surveyed said they’ve experienced slowing sales, and almost half reported cancelled projects.

While it’s too early to assess the revenue impact of COVID-19, participants were asked: “How much revenue reduction have you seen over the past two weeks?” Many AV providers (29 per cent) and end-users (49 per cent) said they did not know. Following that, however, the most common response was “More than 50 per cent” with over 17 per cent of AV providers and 30 per cent of end-users estimated this.

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AVIXA’s Market Intelligence team will be looking for ways to broaden the coverage of these weekly Impact Surveys. Future surveys will include feedback specifically from companies working in live events, and more data from global AV providers and end-users.

The next survey results will be released on Friday, March 27th.

If you would like to participate in the AVIXA COVID-19 Impact Survey or other AV Intelligence Panel studies, you can join the free AVIXA Insight Community at