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Audio-Technica teams up with Pro Audio for distribution in South Africa

Agreement will help bring its consumer and professional products to a wider global audience

Audio-Technica has announced the appointment of Pro Audio as distributor for its consumer and professional audio products in South Africa.

Audio-Technica is a leading innovator in transducer and electronics for the audio industry. Users of Audio-Technica microphones and headphones include Gwen Stefani, Rudimental, Faithless, Pendulum, Royal Blood, James Bay, Enter Shikari, You Me At Six and Deaf Havana.

The deal, which runs from tomorrow (September 1), see’s Pro Audio, located close to Johannesburg, enhance its brand offerings, which also includes Turbosound, TC Electronic, HK Audio and Klark Teknik.

Audio-Technica export sales manager Dre Klaassen said of the new agreement: “We’re delighted to welcome Pro Audio to the Audio-Technica family. We are very confident that it is the right company to build Audio-Technica’s profile in both the pro and consumer markets in South Africa. The company’s wide experience and drive in distribution is unique in the territory and I very much look forward to working with them in the future.”

Neil Schofield, Audio-Technica’s export sales manager for consumer products added that, “Pro Audio joins as distribution partner at an exciting time, with many new consumer products being released to the EMEA market – I’m looking forward to developing the brand together in South Africa.”

Pro Audio’s Managing Director David Myers said, “I am extremely excited and proud of Pro Audio’s appointment as distributor for Audio-Technica. As a truly world-renowned brand, it will be a great complement to the current portfolio of brands we provide to the pro and consumer markets. With the addition of Audio-Technica, we can now offer a complete pro solution for installation, touring, retail, MI stores, studio, delegate and solution-based corporate installs. This brand really pushes our company to the next level and will ensure our continued growth and success in all the markets we represent. “