AV collaboration and control specialist Atlona has hired Christina Cruzeiro as regional sales manager for Canada.
Based in Toronto and reporting to Jamey Swigert, director of AV sales and business development, Cruzeiro is responsible for working with Atlona’s Canadian distributors and integrators, and expanding Atlona’s business across the country.
Cruzeiro’s AV industry experience spans 10 years, having started her career as a sales manager for New Toronto Group, where she led the company’s Adobe Connect Software product division for five years. She later introduced Microsoft Surface Hub version one to resellers throughout Canada as Senior Channel Account Specialist for Ingram Micro.
Cruzeiro foresees a changing tide in the industry and is preparing to take on the challenges that come with major shifts: “The industry will accelerate its transition to BYOD strategies in collaborative office environments, and businesses will invest more in technology for home offices,” she said. “Our priority is to show how Atlona’s growing product line, notably the Omega collaboration product series and Velocity IP-based AV control, can help our integration partners build all-in-one solutions for end customers.”
“Christina brings strong enthusiasm and a successful track record of introducing businesses to emerging technologies that change the way people work,” said Swigert. “We are fortunate to have her represent Atlona across the diverse provinces and territories of Canada and look forward to having her on our growing global team of sales and business development professionals.”