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Atlona agrees UK partnership with Sahara AV

Sahara AV will support Atlona’s complete range of signal management and control solutions, with an emphasis on transitioning customers to AV over IP systems.

To strengthen its marketing and distribution efforts across the UK, Atlona has appointed Sahara AV as its representative for the UK.

Sahara AV will work closely with integrators, consultants and end users to demonstrate, deliver and support Atlona’s line of signal management and control systems, with a goal of moving more commercial facilities to AV over IP solutions.

To achieve its goal of accelerating transitions to the network, Sahara AV will leverage Atlona’s strengths in AV over IP and networked control, including its Atlona’s OmniStream AV over IP distribution platform, second-generation Atlona Management Systems (AMS), and Velocity IP-based AV control solution.

“Rather than just ‘box shifting,’ we pride ourselves on collaborating with resellers and integrators on their projects from conception to installation,” said Shaun Marklew, Sahara AV’s sales and marketing director. “By working with Atlona, we are now in a stronger position to extend our reach into the many vertical markets we serve, and move our customers to networked systems and workflows that will bring new opportunities and efficiencies to their operations. Having developed reliable technologies that minimise the impact of AV systems on users’ networks and solve technical AV challenges, Atlona is a trusted brand at the forefront of the global AV over IP transition – and a welcome addition to our family of market-leading commercial AV manufacturers.”

This spring, Sahara AV representatives will offer frequent training courses on the end-to-end Atlona product line at its Edinburgh, Leeds and London Innovation Centres, and present Atlona solutions at road shows along with  complementary gear.

“Training our own team and end customers has long been a key factor in Sahara AV meeting its business and growth objectives,” added Marklew. “Atlona’s strong emphasis on training and certification strongly aligns with our strategy. And since reliability is crucial to our customers, it’s important to demonstrate in these initiatives exactly how the Atlona brand stands for reliable products designed to protect facilities from downtime.”