Ian Croft (pictured), digital media business development manager at True Colours Distribution, told II: "This deal with TruMedia takes our digital media division in a new and exciting direction. TruMedia has global connections with advertising and market research agencies, and this means we can offer our trade customers far more than a hardware sale. For our resellers, TruMedia can generate a sustainable revenue stream from every digital signage network they install."
"We are delighted to join forces with True Colours, a leading UK distributor with a strong digital media division, to market TruMedia's products and services in the UK," said Jerry Henzen, vice-president international sales and marketing for TruMedia. "This agreement strengthens TruMedia's continually growing distribution channels. We are confident that with True Colours' high level of expertise, extensive product offering, and sales and service capacity, they will be able to provide the highest level of support to our customers."