Armour Home – UK supplier of specialist electronics and furniture – is now in the ëindoor/outdoorí furniture business, having entered into a long-term agreement with Loom Crafts PVT to distribute a complete range of all-weather outdoor furniture in the UK and Ireland.
The development extends Armour Homeís reach into gardens and conservatories of homes, hotels, bars, restaurants, department stores, leisure centres, golf clubs and garden centres, says the company.
The Loom Crafts leisure furniture range is one of largest available anywhere in the world and consists of dining sets, sun-loungers and sofa sets as well as a range of quality parasols. The furniture is available in a variety of colours, weave types, sizes and cushion/glass options. In addition Armour is launching a new range of solid synthetic decking, which does not discolour, requires no maintenance and is guaranteed for 15 years.
Glenn McClelland, Armour Homeís Managing Director, stated: ìLoom Crafts is a perfect match for Armour Home. Our furniture specialists will sell into the volume retail and garden centre market whilst the ëArmour Hotelí division will target interior designers, hotels, resorts, hospitality, bars and restaurants. Additionally, these new ësummerí products will also help even out the peaks and troughs we experience with our other furniture businesses, which peak in the winter months around Christmas.î
The new products will be shown on stand 502 at the SOLEX Exhibition on 13-15 July at the Telford International Centre.