Image converter and presentation switcher manufacturer Analog Way has announced the creation of a London-based office, reports David Davies. Dedicated to the British market, Analog Way UK will provides sales operations for Analog Way's lines of products for this territory, as well as training facilities and technical support.
Analog Way says that the establishment of a direct UK sales office is in line with its willingness to be "closer to the regional market and attentive to customers' specific needs".
Alexander Schöpff (pictured), EMEA sales director at Analog Way, told IE: "We want to adopt the same direct sales approach as the one we've had in our home market for several years, which turned out to be very successful. We believe that establishing a direct communication as well as offering a skilled local sales support will [bring] benefit to everyone and contribute to improving our relationship with our UK customers."
Analog Way's products will also be available through True Colours, a company that Analog Way UK's Régis Pirot said had played "a key role in developing Analog Way's brand in the UK over the years. We look forward to continue supporting them."