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Analog Way goes direct in Germany

Analog Way has announced that it is continuing its expansion by opening Analog Way Deutschland.

Analog Way today announced the opening of Analog Way Deutschland, a new direct sales office based in Germany. This follows the opening of Analog Way UK and Analog Way Italia as part of the company’s new regional development strategy.

Analog Way Deutschland will provide sales operations, training facilities and first level technical support for Germany and Austria. To lead the office and expand the presence of the brand over the territory, Analog Way has ap;pointed Steffen Herzer (pictured) as area sales manager.

“We are glad to welcome Steffen to the Analog Way sales team,” said Alexander Schöpff, EMEA sales director at Analog Way. “His experience of the German proAV market, as well as his professionalism, will be major assets in developing our relationship with our customers in Germany and Austria.”

“The German proAV market has traditionally been one of the most important markets in Europe,” said Steffen Herzer. “With Analog Way’s new exciting product range and the opening of this new direct office, we will be able to develop our local presence and efficiency. I look forward to providing the best possible service and support for our customers.”

Analog Way’s product lines will remain available through distributor Comm-Tec. “It’s been a pleasure to work with Comm-Tec for the past six years,” said Alexander Schöpff. “Their well recognised expertise in the proAV market has led to an excellent representation of Analog Way. We look forward to supporting them on future projects.”