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Amsterdam triumph: ISE 07 breaks records in every area

The fourth edition of this show saw an unprecedented increase in numbers with over 16,000 attending. Although there was a significant swell of attendees from Europe, visitors came from all parts of the world, including China, Japan and the United States.

A key aspect of the show was the positive response from the visitors and Exhibitors alike. Many of the exhibitors were firm in the opinion that they would definitely be returning for the next edition of ISE. Plans are well underway to organise the 2008 edition, which, as Mike Blackman, Managing Director ISE explains, will again be held at the Amsterdam RAI from 29-31 January.

“ISE 2007 has been an outstanding success and the huge rise in visitor numbers has prompted an overwhelming response from exhibitors to rebook their booths for next year. Because of this, we have already secured an extra hall at the RAI, ensuring that ISE 2008 is set to be even bigger than this year’s event. Almost without exception, everyone has commented favourably on the RAI as a venue which, due to its close proximity to Schiphol and major transport routes, is easy to access.”

Exhibitors were delighted with the quality and number of visitors who came to the show. Silvia Stuhm from HoloPro called ISE a great show. “At ISE, we came to source new dealers and already after just one day, we have made some very good contacts which has more than justified our attendance at the show.”

Steve Durkee from Chief was also very pleased with the 2007 event. “ISE 2007 show has really grown substantially; it seems to grow every year by at least one exhibition hall and has become a true international event. We have been extremely busy and the whole team is excited about the level of business generated.”

Visitors were equally delighted with the size and scale of the show. It was a first time for James MacDonald from MAC Audio, he was “visibly impressed by the scale of the event – being able to see such a huge range of Digital Signage displays all under one roof made this show more than worthwhile to attend.”

Blackman expressed his thanks to the continuing support given to the show by the exhibitors, sponsors and the three associations and looks forward with anticipation to the next edition: “Improving on this years show to deliver ISE 2008 is going to be a real challenge. However, we are riding high on the success of this show. We thrive on such a challenge and with the dedicated support of CEDIA), InfoComm International, NSCA and our exhibitors, we will build on this show to deliver to the industry, an outstanding event in 2008.” Complete 2007 audited attendance and demographic show statistics will be available in March.