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Adam Hall Group reveals corporate rebranding

The Adam Hall Group has announced a rebranding with a specific focus on business customers as well as investment of €20million in two new building complexes that are currently being constructed at the company’s headquarters.

The company aims to increase the transparency of its solution portfolio and its service commitment to customers, partners and event technology professionals worldwide. It has also enhanced its digital presence with a new people-focused website and the completely redesigned B2B Webshop, which provides customer-orientation features, such as individual pricing, real-time inventory visibility, and detailed information on products, orders and invoice history.

Adam Hall is also looking to expand outside of Europe via partnerships. These include with the Musical Distributors Group in the US; Siam Music Yamaha in Thailand; Great Wall Musical Instrument in China; and many others in Asia and the Pacific, the Middle East, Africa and Latin America.

The growth is also evident at the company headquarters in Neu-Anspach: With an investment of over €20m, the new 14,000sqm Logistics Park is currently being built to increase warehouse capacity. Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017. In Spring 2018, the Adam Hall Group plans to open the new Experience Centre located in the new Adam Hall Str. 1. This will include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant. The integrated R&D department located in the other half of the Experience Centre houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modelling and 3D prototyping.

“The dynamic markets of our time require bold courage, mobility, innovation and high customer orientation,” said CEO Alexander Pietschmann (pictured right), who is also enthusiastic to see the realisation of the Experience Centre, which has been designed as “an open space for inspiration and creativity for employees, customers and partners. Our new positioning underscores the identity of the Adam Hall Group and clearly expresses what drives us. Our customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realise their creative ideas.”

“After more than 40 years serving the industry, we are proud that Adam Hall is a well-established name among professionals in event technology,” said Markus Jahnel, COO (pictured left). “With so much growth and expansion, especially in the last 10 years, the company has gradually evolved into a manufacturer and full-scale provider of event technology solutions. The comprehensive range of pro audio, LED lighting, stage equipment and hardware underlines this.”

Nikke Blout, global marketing director, added: “Future-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to transport. All of this gives customers, partners and the industry a clearer picture, and above all, an understanding of the values of the Adam Hall Group.”