Adam Hall Group’s new Experience Centre is located at the company’s headquarters in the Hessian town of Neu-Anspach near Frankfurt, Germany. To mark the occasion there was an exclusive celebration for customers, industry partners and employees worldwide [check out the video below].
More than €20m has been invested in the construction of two new complexes, the Experience Centre and the expanded Logistics Park. The new Experience Centre has been specially designed for business customers, partners, organisations and employees. As an architectural hallmark of the Adam Hall Group, it also includes a fully-equipped product showroom, a large theatre auditorium for live shows and demonstrations, and educational facilities for the newly-founded Adam Hall Academy.
The integrated R&D and engineering department in the other half of the Experience Centre houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for modelling and 3D prototyping.
“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, commented CEO Alexander Pietschmann. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.”
“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” said COO Markus Jahnel. “Over the last 10 years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.”
The newly founded Adam Hall Academy is also equipped with the latest technology, making it perfect for theoretical and practical training courses. Among other things, this features various computer-based workstations and an auditorium for up to 800 people, with fully configurable sound and lighting systems as well as stage technology. In conjunction with DEAplus (German Event Academy GmbH), the Adam Hall Academy offers a wide range of manufacturer-independent seminars, workshops and training in the areas of light, sound, rigging, video and media technology. Between June and December 2018 alone, there are already approximately 50 training days scheduled in both German and English. They are available to anyone interested in gaining a deeper insight into the industry and in developing their knowledge in the field of professional event technology.