Adam Hall has announced two senior managerial appointments, with Jason Echols taking on the role of business development manager for lighting technology and Kati Eismann appointed global marketing director for all of the Adam Hall Group’s marketing activities.
In his new role, Echols will support the business development team, directed by COO Markus Jahnel. He will be tasked with driving the international expansion of the Cameo sales network and further expanding the market position of the Adam Hall lighting technology brand in the rental, installation, and industry sectors. Before joining the Adam Hall Group, Jason worked for EK Lights as sales director for Asia.
“In the last few years, Cameo has continuously developed its product portfolio and gained an excellent reputation worldwide as an innovative, reliable, and practically oriented lighting technology brand with first-class design,” said Echols. “I look forward to greeting our customers and partners from the international Cameo sales network here in Neu-Anspach and to convincing them of the brand’s ingenuity through hands-on demonstrations and training courses. Together, we will continue expanding Cameo’s global reach.“
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Jahnel added: “In Jason, we have gained a global networker who will spur on the Cameo Light brand’s success around the world. His many years of experience in the American and Asian Pro Lighting market make him the perfect man for this key position.”
Meanwhile, Eismann is now responsible as global marketing director for all the Adam Hall Group’s marketing activities, from online and brand marketing to customer relationship management, and campaigns and advertising. She has gathered professional experience in A&R and marketing positions at Warner, Universal, and Virgin; marketing, sales, and brand building expertise in the fashion, entertainment, and lifestyle sectors at Eastpak and Endemol; and managerial roles as managing director at Idols & Brands and client service director at Mindshare.
“I find Adam Hall Group’s long history and successful international development very impressive,” said Eismann. “I’m inspired by this to forge a successful path ahead for the umbrella brand and its individual brands.“
Alexander Pietschmann, CEO of the Adam Hall Group, added: “We are delighted to welcome Kati Eismann to the team as an experienced leader with global expertise. She will help us lay down the tracks to propel the global branding and digitalisation of the Adam Hall Group’s marketing.”