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Kramer acquires Ashton Bentley to elevate offering in UCC space

Kramer believes the acquisition enables it to provide fully integrated “out of the box” meeting room solutions using Ashton Bentley's range of audio-visual ‘building blocks’

Kramer has announced the acquisition of Ashton Bentley, a UK-based provider of collaboration spaces. Kramer says the acquisition is a pivotal step in its three-year strategic plan to elevate its offerings in the unified communication and collaboration (UCC) domain.

Kramer believes this move will allow it to provide an end-to-end approach to hybrid conferencing. The acquisition of Ashton Bentley enables Kramer to provide fully integrated “out of the box” meeting room solutions. Ashton Bentley designs and manufactures a range of audio-visual ‘building blocks’ that can be used independently by systems integrators to design/build their end users solution around.

Gilad Yron, CEO, Kramer, said: “We are thrilled to welcome the Ashton Bentley team to the Kramer family. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem. The Ashton Bentley ‘out of the box’ solution, alongside Kramer’s broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience.”

He added: “Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family.”

Roger McArdell, Roger Vinton and Tony Leedham, founders of Ashton Bentley, expressed their enthusiasm in a joint statement: “Joining forces with Kramer presents an exciting opportunity for Ashton Bentley. Kramer’s global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team are looking forward to contributing to Kramer’s vision and continuing to push the boundaries of AV technology in the UCC domain.”