Groupe Novelty has acquired Delta Live, a UK-based audio, production and event delivery company, as part of its international expansion strategy. The acquisition strengthens the French integrator’s presence in the UK events market. Delta Live, founded in 1988 and affiliated with the L-Acoustics Group since 2019, will operate as “Delta Live by Novelty” whilst retaining its existing identity, leadership and client relationships.
The integration is designed to provide Delta Live with access to Groupe Novelty’s resources across five core disciplines: audio, lighting, video, rigging and power distribution. The company says this will enable Delta Live to undertake larger and more international projects.
Delta Live specialises in corporate events, venue productions and live experiences across the UK.
Jacques de La Guillonnière, founder-president and CEO at Groupe Novelty, said: “From our first conversations, we were impressed by Delta Live’s customer-first mindset, high technical standards, and people-centric leadership. Delta Live is a natural fit to support Groupe Novelty’s growth in the UK, alongside Novelty UK. We are also pleased to continue our longstanding and trusted partnership with L-Acoustics as we support Delta Live’s long-term development.”
Hervé Guillaume, CEO at L-Acoustics Group, added: “Groupe Novelty brings deep expertise in premium technical event production and maintains strong relationships across Europe and the UK, making them an ideal home for Delta Live’s talented team and prestigious client portfolio. We’re confident this move positions Delta Live for long-term success in an environment fully aligned with their core strengths. We look forward to continuing our collaboration with both Delta Live and Groupe Novelty.”
David Hanson, managing director at Delta Live, added: “Delta Live has always been built around long-term client relationships, technical excellence, and a strong culture that puts people first. With these shared values, joining Groupe Novelty is a natural next step in our growth journey. Being part of the L-Acoustics success story has been a privilege, and this partnership allows us to preserve what makes Delta Live special whilst gaining access to broader technical expertise, international scale, and long-term investment that will directly benefit our clients and our team.”
Groupe Novelty says Delta Live’s clients will continue working with the same teams and contacts, with access to increased technical capacity and the group’s international reach.
