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US market see’s flat panel and projector sales rise eight per cent in 2018

Finding from PMA Research whos overall display market growth attributed to weatherproof, 24/7 digital signage displays and laser phosphor projectors

PMA Research (PMA), the worldwide market information specialists on large displays, has published their latest sell-through tracking report on large-format (32” and larger) flat panel displays and projectors being sold by leading U.S. AV/IT Distributors who serve commercial markets.

PMA Research claims to be the only analyst firm combining monthly sell-through tracking data for these two product categories into one report to allow for total display market tracking, and easy comparisons between product segments.

For 4Q2018 combined display sales ended the year on a strong note, with unit sales up 8 per cent and revenues up 10 per cent over 4Q2017.  In total, 2018 finished slightly slower in the second half of the year, but still well above 2017 sales figures with unit sales and revenues both up nearly 20 per cent.

Fourth quarter unit sales have historically been stronger for FPDs than for projectors and 4Q2018 was not an exception.  FPD sales grew to 55 per cent of total units and more than 60 per cent of total revenues in 4Q2018. For the year, display sales were split 50/50 between the two technologies, the same as 2017. Revenue share for FPDs remained around 60 per cent and projector revenues remained about 40 per cent for the total year – essentially the same mix as the 2017 year-end figure.

Average pricing for 55″-59″ FPD displays remained very high as significant number of expensive, high-brightness, weatherproof digital signage displays sold in that size range.  Beyond those unique signage sales, growth in sales of 75” -79” FPD displays doubled in 2018 as prices fell by high single-digits through the year. Laser phosphor projector pricing fell 12 per cent from 4Q2017 to 4Q2018 as total volume grew 1.5X during that timeframe.

PMA’s Professional All Displays Distributor Tracking Report offers timely sell-through data and analysis on unit sales and true volume-weighted wholesale prices of Large-Format Flat Panel Displays and Projectors sold by leading Distributors in the United States. This report is unique in that it combines flat panel and projector sell-through data into one report, making it easy to compare and analyze these different display product segments.

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