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‘Shure Distribution UK’ becomes ‘Shure UK’ as part of company’s growth strategy

Firm to move away from third-party brands to focus solely on the UK business and enhancing customer relationships

Microphones and audio electronics manufacturer Shure has rebranded from “Shure Distribution UK” to “Shure UK.”

The name change comes as a result of business growth since adopting a vertical market strategy in 2013. The change will see Shure UK focus on growing its product in the UK, moving away from third-party solutions.

Shure said by refining the company’s strategy and focus, it will increase capacity for value-added services, while also deepening end-client engagement and developing more rewarding programs for valued channel partners.

Rob Lackey, company director, Shure UK Limited said: “After more than 50 years as a multi-brand distributor, Shure has grown significantly globally and in the UK, allowing us to re-focus UK business activities for continued growth in the years ahead. The removal of distribution from our trading title is also necessary to accurately reflect the diverse range of business activity that is critical to our future success. We continue to invest heavily in sales and marketing across all three vertical markets while increasingly delivering best-in-class training to our clients and the broader industry.”

Most recently, Shure acquired TES Electronic Solutions in Edinburgh – greatly extending the companies engineering capacity within the UK.