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Midwich signs UK and Ireland distribution deal with Middle Atlantic

Deal will see Midwich offer full range of Middle Atlantic’s support and protection products to customers from February

AV distributor Midwich Ltd has signed a distribution partnership with Middle Atlantic to offer its full range of support and protection products to UK and Ireland customers.

Middle Atlantic (a brand of Legrand AV) products include mount integrated AV systems, innovative rack, mount and tech-enabled furniture, cable management and connectivity solutions amongst others.

Kane Barker, business manager, Midwich commented: “With this partnership, we will provide AV racking as a new category to our resellers alongside our other AV product categories.

“With stock arriving very soon, the addition of Middle Atlantic Products means we further strengthen our relationship and product range across the Legrand | AV brands, which is great news for our resellers.”

Robert De Jong, product marketing director, Legrand AV), added: “This a great addition and we look forward to working closely to develop our business together”.

Midwich has operations in the UK, Ireland, France, Germany, Benelux, Iberia and IPAC.