Yelmo continues digital upgrade with Christie19 January 2011
Christie has announced the deployment of the company’s Solaris digital cinema projectors during the second phase of the introduction of digital cinema in 370 screens belonging to the Spanish chain Yelmo Cines – by far the biggest implementation of digital cinemas in Spain.
With 396 screens in 31 cinemas, Yelmo Cines is one of Spain’s leading film theatre chains. Arts Alliance Media (AAM), in conjunction with local Spanish integrator Grupo Kelonik, are responsible for installation and servicing. So far, the two companies have equipped 200 Yelmo Cines cinemas.
In 2009, Christie was chosen to equip all the cinemas included in the first phase of Yelmo’s conversion to digital, comprising a total of thirty screens. “We were delighted with the performance of Christie machines, their trustworthiness and excellent value for money,” said Enrique Martínez, technical director for Yelmo Cines. “There was never any question that we would opt for Christie projectors again for our ongoing digitisation.”
Yelmo’s film theatres feature a wide range of screen sizes and projection distances, so the company will be using the full range of Christie’s Solaria series, from the CP2210 to the CP2230 and the CP2220.
“The two main reasons which make the Solaria such an attractive solution for exhibitors are their modularity, and the fact that they can be upgraded to 4K, requiring no additional modification,” said Martínez.
Around half of the screens are equipped with stereoscopic 3D, using the RealD XL system. Yelmo Cines is a pioneer in Spain in offering 3D High Definition live events, such as opera broadcast via satellite or concerts by international groups like U2, Bon Jovi or Spanish singers such as Alejandro Sanz and Enrique Bunbury. During the 2010 World Cup in South Africa, several of the Spanish matches were broadcast in 3D for the first time by Yelmo.
“We are thrilled that Yelmo Cines has once again placed its trust in our projectors for the second stage of this digitising process. We take it as a show of confidence and respect for Christie,” said Antonio Abad, head of Christie in Spain and Portugal. “Christie is manufacturing the digital cinema projectors most widely used today in the market, because exhibitors recognise that, apart from delivering superb image quality, our projectors offer the best light efficiency and lowest operating cost,” he added.