YCD integrates C-nario Messenger13 April 2012
YCD Multimedia, a provider of digital media solutions, has integrated its Retail Advertising and Merchandising Platform (RAMP) with C-nario Messenger digital signage software. The new integrated solution from YCD enables partners of the company and customers to use C-nario Messenger’s multi-display playback engine with the user-friendly graphical interface of YCD/RAMP. Developed for marketing professionals, the web-based YCD/RAMP is said to address the needs and challenges of retailers for quick time-to-market of promotional campaigns, offering a single platform to manage in-store digital media and workflow. "The combination of YCD/RAMP and C-nario Messenger creates a powerful solution enabling retailers to create and implement truly spectacular displays that strengthen the brand with efficient campaign management," said Dani Zeevi (pictured), YCD’s CTO. "This is only the first step in our integrated product roadmap which aims to introduce a complete suite of integrated, RAMP-based solutions, through co-operation with leading hardware and software partners." Three senior level appointments have also been made at the company, with Arik Roztal joining as general manager of international operations, Mark Bohs as a channel sales executive, and Jonathan Glanz as director of retail and direct sales.