Yamaha to distribute new contractor audio range14 January 2011
A new line of audio products designed by Equipson SA for the contractor installation markets will be distributed exclusively by Yamaha Commercial Audio Europe.
The WORKproCA series has been produced exclusively for Yamaha by Equipson and will be formally launched at ISE next month.
Designed to meet clients’ high quality yet budget sensitive needs, the WORKproCA series will encompass ceiling speakers, active and passive wall mount speakers, subwoofers, power amplifiers and mixer amplifiers.
“Our European installation dealers having been asking us for some time to provide them with a range of products to compete in the volume contractor space,” said Nick Cook, European marketing director of Yamaha Commercial Audio Europe, pictured (far left) with (l-r) Equipson president José Vila, Yamaha Music Europe president Masato Oike, Equipson product director Juan José Vila and Yamaha Music Europe GmbH ProMusic & ProAudio Group senior director Stevie Miyawaki. “Having seen the quality and value of the audio products which Equipson already supplied worldwide, it seemed the logical step for us to use their expertise and capabilities to quickly address this demand.”
“Since founding the company in 1995 we have been dedicated to developing competitively priced quality audio products which meet our clients’ requirements,” said Juan José Vila, product director for Equipson. “We are already planning to expand the WORKproCA range beyond those products you will see at ISE and look forward to a long and successful relationship with Yamaha Commercial Audio.”
Yamaha has been able to work with Equipson to design this exclusive series, which the company will now promote through its extensive European dealer network. The products will be supported by the Yamaha sales and support network.
At ISE, Yamaha will be showing a selection of WORKproCA equipment alongside its own products for the installation, broadcast and live audio markets.