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VDC Trading appoints Friestad as managing director

Paddy Baker 25 March 2014
VDC Trading appoints Friestad as managing director

VDC Trading has announced the appointment of Leif Friestad as its new managing director. A multi-linguist originating from the south of Norway, Friestad has held senior management roles at United Technologies Corporation, Johnson Controls, Lapp Group – a leader in industrial cabling with a turnover of £800 million – and at Canford Audio, where he was CEO.

Friestad’s new role is to oversee and assist the continuing growth of VDC and of the Van Damme brand in a number of markets as well as maintaining its position as a brand leader in the audio industry.

VDC Trading CEO Niall Holden commented: “Leif is of great value to the organisation as he has both international experience and an understanding of the electronics industries as well as professional audio. I believe he is ideally equipped to help me take VDC forward as we develop and expand our domestic, marine and international markets.”

Friestad said: ‘The attraction of VDC for me is that it is a superb brand, a real little gem. It has significant potential in a variety of fields as well as its strength in professional audio and broadcast. I am looking forward to being on board for the journey from good to great!”

www.vdctrading.com

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