True Colours nets AMX UK distribution deal25 January 2013
True Colours Distribution, a division of Midwich Group, has announced a UK distribution deal with AMX.
AMX is now able to deliver its products through Midwich sales divisions including Midwich Home and Midwich Security.
“AMX is renowned for producing innovative and reliable control systems, so we’re naturally excited and proud to be able to offer AMX products to our customers,” said Iain Campbell, sales director at True Colours. “As installations become ever more complex, we need to provide control solutions that are simple to operate, yet capable of handling extremely difficult tasks. AMX products achieve this and more.”
“We are delighted to be partnering with True Colours to capitalise on what we believe are significant opportunities within specialist markets,” said AMX sales director, Jonathan Mangnall (pictured). “This is a strategic partnership; enabling True Colours to strengthen their product offering, whilst giving AMX an important route to very specific markets. Since our products complement their portfolio very well, we expect this distribution model to be a highly effective and mutually beneficial one.”
Over the coming months True Colours said that it expects massive interest in AMX products, and is looking to recruit an AMX product specialist.