News Market
installation logo

TC Group creates TC Group International

test 12 February 2010
TC Group creates TC Group International

A restructuring initiative has resulted in the formation of a new organisation known as TC Group International (TCGI). The new operation came into operation on February 1 and will operate out of Aarhus (Denmark) and Coatbridge (Scotland).

According to TC, the structure will provide a "new and revitalised sales and support structure based on vertical markets" across all TCGI-owned brands (Tannoy, TC Electronic, TC Helicon, Lab.gruppen and Lake) as well as distributed brands Dynaudio Acoustics and Blue Microphones.

All sales activity that was previously handled at individual brand level, such as order processing and account management, will now be centralised and handled at group level out of the offices in Aarhus and Coatbridge. In addition, all sales force and sales support activity will be organised by market segment, of which there are five in total – Installed Sound, Touring, Residential, MI, and HD (High Definition – covering broadcast, recording and post-production facilities).

The business model has already been adopted "with great success" in North America following the creation of TC Group Americas in 2009.

TCGI is headed up by Peter Bager (pictured), who has been working with TC for nine years. "There will be a number of clear benefits to our customers emerging from this initiative," he commented. "The fact of addressing vertical markets with all brands within the group will enable greater opportunities for offering turnkey solutions, and make us better able to address the specific needs of the markets we are in, as well as the specific needs of each customer. I am extremely excited about the prospects for the future that will be opened up by this new structure."

Similar stories