Tackling Dutch traffic jams with PADS28 July 2008
When traffic jams occur in close proximity to participating service stations and ‘road restaurants’, the screens will display options that might serve to prolong visitor stops – for example, specially priced food menus.
Each location will be monitored from one central location, with the option to determine significant amounts of content on a local basis. The screen network can also be used to display other information, including weather reports.
“This project is a typical example of where digital signage can show its added value,” commented Arthur Damen, product manager of Net Display Systems.”By displaying information relevant to a specific location visitors can make a deliberate choice: join the traffic jam or postpone the departure for a while and make use of the offered alternative.”
The implementation of the PADS software is being carried out by Dutch partner Infoscreens.