Swedish cinema chain chooses Barco5 March 2012
Barco has announced that Swedish cinema chain SF Bio has selected Barco’s digital cinema projectors for its conversion to digital. Under the terms of the agreement, SF Bio will exclusively install Barco DP2K and DP4K projectors in its cinemas across the country.
With its 244 screens in 35 cinemas, SF Bio is the leading cinema chain in Sweden. It is also one of the oldest continuously operating cinemas in the world, with a history dating back to 1905.
Having previously converted several screens to digital, the company has now teamed up with Barco for a major digital conversion.
“We welcome about 15 million moviegoers each year,” said Per Wermelin, technical manager at SF Bio. “Our ambition is to offer and develop the best film and theater experiences for all of them. Converting to digital is our way of giving our customers access to the latest digital and 3D movies. After months of comparing various offers, we decided to sign up with Barco. Its projectors deliver high-quality DLP images and have for SF Bio the lowest total cost of ownership, a benefit that will help us save money in the long run.”
“We previously installed Barco projectors in some of our cinemas,” he continued. “We found that they offer an extremely high uptime, which is very important in the cinema business. It is vital that we have projectors we can rely on in all circumstances. After all, the show must go on!”
“Since the early days of digital cinema, Barco has always had a strong presence in the Nordic countries,” said Tim Sinnaeve, market director, Digital Cinema, Barco. “This agreement is another confirmation of our efforts to provide exhibitors with a smooth conversion to the highest quality and future-proof digital cinema technology on the market. We are proud that leading cinema chain SF Bio has chosen Barco, and look forward to a successful partnership.”