Steljes strengthens marketing21 July 2011
UK distributor Steljes has appointed Ami Randhawa as head of marketing. Reporting to Martine Dodwell-Bennett, sales and marketing director, Randhawa will head up what Steljes says is one of the biggest marketing teams in the industry.
“Steljes is one of the leading distributors in the industry with a reputation for launching innovative technologies that change the way we live and work,” she said. “Marketing has always played a pivotal role in the success of Steljes. My remit is to continue this momentum and accelerate the adoption of our solutions through strategic marketing initiatives that will help our resellers grow their businesses profitably.”
Prior to joining Steljes, Randhawa was at Samsung where she was commercial manager for the company’s display division, responsible for the management of all aspects of product and marketing into its B2B and retail channels. She was instrumental in achieving leading market share gain for Samsung in the display category.
Steljes says that the appointment reaffirms its commitment to providing its resellers with the very best support available in the industry. “I am delighted to welcome Ami to Steljes,” said Dodwell-Bennett. “Expanding our already highly experienced marketing team with a person of Ami’s calibre will take our marketing initiatives to the next level. Her wealth of experience in the business to business market will help us maintain our position as a marketing innovator and accelerate the growth of the brands that we represent.”