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SpinetiX partners with TI

Ian McMurray 16 July 2010

Digital signage company SpinetiX has announced a new business relationship with Texas Instruments (TI), supporting SpinetiX technology as TI’s reference designer for digital signage solutions.

SpinetiX currently uses Texas Instruments’ DaVinci video processors in its dedicated digital signage appliance, the HMP100 Hyper Media Player. The processor performs real-time video decoding and high-definition scene composition.

“We want our chips to enable manufacturers to produce a product that is both a display and a digital signage player, all in one box,” said Debasish ‘Ron’ Nag, director of business development, TI. “After evaluating a number of possibilities, we have come to the conclusion that the SpinetiX solution is one of the great solutions for us and for our manufacturer partners.”

Nag added that the low power consumption, open-ended architecture and low bandwidth demands of the SpinetiX appliance are all key factors behind TI’s support for the Swiss company’s technology.

“We already have a great relationship with TI based on our use of their DaVinci video processors, so it seems only natural for us to collaborate with them on producing an ‘all-in-one’ digital signage solution for display manufacturers,” said Serge Konter, marketing manager, SpinetiX (pictured) “We are confident that our knowledge of the digital signage market, combined with TI’s programming expertise and long track record of successful partnership with the audio visual  industry, will result in a solution that offers unrivalled flexibility, efficiency and affordability.”

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