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Signagelive solution enhances engagement at Las Vegas resort

Duncan Proctor 24 July 2017
Signagelive solution enhances engagement at Las Vegas resort

DCBolt Productions has installed a Signagelive digital signage system at Westgate Las Vegas Resort and Casino, while also handling custom content creation.

Over 150 digital signage displays were required, including custom LED screens, 4K videowalls, HD displays, and projectors, which were individually controlled and managed by various teams. With Signagelive as the backbone, DCBolt presented a turnkey solution for the digital signage system, and delivered a wide range of content including wayfinding, restaurant menus, interactive social media display walls and custom eye candy.

The resort has been working with Orlando-based solutions provider DCBolt Productions on a revamp of the set-up and content. The network includes promo and wayfinding displays in a variety of configurations, custom LED walls and a pair of 2×5 videowalls located in the elevator waiting lobbies.

Westgate Resorts is the largest privately owned timeshare resort company in the world and has over 30 properties spanning across North America.

As one of its largest properties, Westgate Las Vegas Resort and Casino serves as a hub for conference-attendees and nightlife seekers, thanks to its convenient location adjacent to the Las Vegas Convention Center and just one block from the Las Vegas Strip. WGLV features restaurants, amenities, entertainment and a lively casino that is home to the world’s largest Race and Sports Book, featuring what is claimed to be the largest indoor LED screen in the world.

The Westgate Las Vegas marketing team wanted to reduce its dependency on printed material and needed a reliable means of communicating key and timely information digitally to guests and staff. Westgate needed a way to drive guests to restaurants, the convention centre and streamline their campaigns and on-premise promotions for ticketed entertainment and other amenities.

Devin Wambolt, founder and CEO DCBolt Productions, commented: “We’ve worked with a wide range of digital signage platforms in the past, and Signagelive is now our preferred CMS thanks to its versatility, intuitive interface and robust features. It was the obvious choice for Westgate because of its usability and scalability – from single menu screens to property-wide signage – it covers all the bases.

“Westgate has 33 properties to manage, each with different products, campaigns, promotions and events, so scalability was a key consideration. As an enterprise solution, Signagelive has been flawless. Its simple scheduling and publishing workflows make managing content a breeze so we can focus on the more creative aspects of our work.”

www.dcboltproductions.com

www.signagelive.com

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