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Screen Research, Adeo Screen birth ‘strategic partnership’

David Davies 28 October 2010
Screen Research, Adeo Screen birth ‘strategic partnership’

The new alliance is described as a “major step in the development of the Screen Research brand” by Screen Research president/founder Yves Trélohan.

In addition to capitalising on “mutual strengths”, the new strategic partnership between Screen Research (which is distributed in the UK by Pulse Marketing) and Adeo Screen (part of the Italy-based Adeo Group) releases the former from the protection of the French Commercial Court following a successful reorganisation. As of 1 October, it has been operating from within the Adeo Group in full financial and legal independence from the French administration.

“I am very pleased to join the Adeo Team as president of Adeo France, the company in charge of the development for international market of the whole group,” commented Yves Trélohan. “This alliance is a major step in the development of the Screen Research brand. We have always been about delivering highest quality product, featuring the latest in state of the art material and technologies. Adeo Group is the perfect partner for us. Not only will it ensure long term financial stability, but also it will dramatically improve our industrial capabilities in securing our standards for quality and performance as we grow. This reenforcement strengthens both brand positions in the market.”

Mike Beatty of Pulse Marketing added: “We at Pulse are delighted to hear the recent news regarding Screen Research’s restructuring within Adeo Group. It allows Pulse to continue supplying UK dealers with Screen Research’s World-renowned selection of projection screens.”

www.pulsemarketing.com

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