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Sanus appointment aims to drive UK growth

David Davies 21 April 2011
Sanus appointment aims to drive UK growth

As part of measures to enhance its UK sales division, Sanus – which is part of the Milestone AV Technologies Group – has appointed David Godfrey (pictured) to serve as senior national account controller.

Godfrey has extensive national account, project management and sales experience, garnered through positions with companies including Vivanco UK, The Path Group and Masterplug (Nexus Industries).

UK country manager Andy Graham commented: “I am very pleased to welcome David to the Sanus UK team. He brings with him a wealth of experience in the opening and growing of national accounts, that I know will be invaluable to our UK growth.

“With Milestone’s ambitious plans for the forthcoming period, it is important that we have the best people working for us and I know with David on board we will be in a much stronger position to focus our attentions on the core areas of our business.”

Putting the appointment in the context of the recent Milestone/Da-Lite merger (, Godfrey told IE Residential: “I am very excited to join Milestone AV Technologies during this period of ongoing commitment and investment in the UK and Europe. Sanus brand is the world’s number 1 wall mount provider. The appointment of myself as senior national account controller shows the ongoing drive by Milestone to replicate its success in the US across the UK National Account retail channels. I look forward to working with my colleagues and retailers and growing our portfolio of brands and ranges across the UK. At a time when retail is finding it hard, Milestone brings with it great experience in adding value within store, online and after-sales to drive greater attachment within TV sales and increasing our customers sales and profits.

“The recent merger between Milestone AV Technologies and Da-Lite Screen company results in a world class portfolio of AV products. In the years ahead, we will continue our dedication to exceeding customers; expectations with a phenomenal portfolio of leading AV brands within a combined Milestone AV Technologies: Da-Lite, Projecta, Procolor, Sanus, Chief and Raxxess. Both Milestone and Da-Lite share a common commitment to product innovation and superior customer service. I look forward to the opportunities that brands from both companies bring to the retail channels within the UK and Europe.”

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