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Roland Dreesden to retire from Reflex

Paddy Baker 16 June 2016
Roland Dreesden Reflex

AV integrator Reflex has announced that longstanding managing director Roland Dreesden is stepping away from the business to enjoy more time with his family and friends. William Jepps, the other major shareholder in Reflex and the company’s commercial director, will be taking on Dreesden’s responsibilities until a new MD is appointed.

Jepps has worked alongside Dreesden since the 2005 buyout and has been instrumental in delivering the integrator’s operational activity, whilst ensuring profitability. He will be supported externally by Bryan Edwards, sales manager and Yag Depala, head of education sales, and internally by Mike Atkinson, director of fulfillment.

The timing of Dreesden’s retirement allows Jepps and the management team to implement the contracts already in place over the summer installation period, whilst giving time for strategic planning for 2017.

Reflex’s board has been gearing up for Dreesden’s retirement for several months. The strengthening of the management team and supporting staff over the last couple of years leaves the integrator in a very strong position. It allows the luxury of taking the time to find the right person to take up the md’s role and continue Reflex’s development.

Dreesden commented: “Reflex has always been a hands-on integrator, where everybody, including the directors, gets involved with customers and suppliers. This has been my personal ethos and one that is replicated throughout the company.

“What this means is that whilst I may be moving on, it will very much be ‘business as usual’. With the strengthening of our project delivery and service support ability, as well as exciting new plans for the future, I leave Reflex in safe hands and can only see the company getting stronger and stronger.”

Jepps commented: “Reflex is fortunate to have had Roland as managing director for the last 11 years. As he takes his well-earned retirement, he leaves the company in a position of strength. His management style of engaging with customers and suppliers, directing staff and constantly innovating the services and support offered will continue.”

 

AV integrator Reflex

 

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