Rohan sports Dynamax’s digitalsignage.NET3 September 2012
British outdoor clothing brand, Rohan, is educating its customers on the company’s 40-year history by using Dynamax’s digitalsignage.NET to run digital displays in its stores around the UK.
The system has been installed at locations in Salisbury, Guildford and Bristol, and is intended to complement shop assistants in the consultative sale of Rohan clothing as well as present four decades worth of its history.
Each of the three stores features Dynamax’s software which runs 19in LG displays powered by IAdea’s XMP-330 SMIL devices. Meanwhile, management of the system’s content is from Rohan’s headquarters, with local control from shop floor staff, who can select and publish the files that are most appealing in their stores.
Each display shows video shot in various places around the world where Rohan clothing is worn; complementing the static signage they already had in place. The system is also used to educate those customers who, on entering a Rohan store, are reluctant to interact with staff immediately.
Rohan’s Chairman, Colin Fisher comments: ‘’We make gear that protects people in the world’s wildest places, its technical benefits being rather hidden than overt. So we decided to use digital signage to explain these technical features in a visual way. I wanted something that brought the product to life and there’s nothing that beats digital signage for this. digitalsignage.NET made the content distribution into the shops seamless, delivering a quality output that involves a simple operation.’’
Peter Smith, infrastructure manager at Rohan commented on the system: ‘If you’re looking for a system that could be deployed quickly using existing infrastructure without a considerable capital expenditure on service, this solution has proved very good.’’
Howard Smith, director and founder of Dynamax finishes: ‘’We are pleased to have had the opportunity to work with Rohan and show our software’s ability to meet the complex needs of retailers as well as to reinforce the high potential of digital signage in this environment.’’