Robinson becomes Stardraw CEO as company refocuses operations29 August 2012
In major changes to Stardraw.com’s structure and operation, Rob Robinson (pictured left) is moving from the position of marketing director to CEO with immediate effect. David Snipp (right), founder of Stardraw.com, vacates the CEO’s chair and becomes a non-executive board director. He remains a major shareholder.
At the same time, intellectual property rights associated with the universal control platform Stardraw Control, have been acquired by Global Caché, a manufacturer of IP and WiFi-enabling products. As part of this arrangement, Snipp has been appointed CTO of the Jacksonville, OR, hardware provider.
"Global Caché have acquired the intellectual property behind what would have been the next release of Stardraw Control," Robinson told Installation. "They have not acquired the name or the branding."
The new structure will see Stardraw.com focusing on its core business of software tools and services for system design and documentation, and the development of custom (OEM) software solutions for corporate clients.
Stardraw.com will continue to support its existing Stardraw Control products and customers, and this support includes the addition of new drivers as a free service for registered users.
"Design and OEM software contributes the great majority of our revenues," Robinson added. "I’m looking forward to using these profits to build up this side of the business."
As well as taking the company forward with a focus on profitability, Robinson said that he is "looking forward to migrating our products and services over to the Cloud".
Asked about the timing of the announcement, Robinson said that, while Stardraw.com and Global Caché have co-operated for some time, and developed products (software and hardware respectively) along similar lines, the idea for the new structure was only mooted "about three weeks ago."
“These are very exciting times,” commented Dave Snipp, “and I am delighted to be handing leadership of the company over to Rob: I can’t imagine a safer pair of hands and his knowledge of the company and its business is unrivalled.”
"Dave and I both have a long history in this industry," commented Robinson. "His first product for the entertainment technology sector was released in 1992, mine was in 1993, we got together in 1994 and released our first product together in 1996.
"I’m truly excited to be heading up the operation into which I’ve put my heart and soul for the last twenty years. I’m surrounded by a great team who have been working together for a long time and know exactly what they’re doing. We have fantastic customers, a long, profitable history and an exciting future: it’s an honour and a privilege to be at the helm and I’m looking forward to building Stardraw.com’s successes all the more.”