Robe launches new green initiative at PLASA show15 September 2010
Robe used this week’s PLASA 2010 show to launch its green initiative – “Think of the Future – Consider Nature”.
Robe unveiled no fewer than seven newly launched, environmentally friendly moving light and LED products on its PLASA stand. The stand showcased the energy savings on offer, saving 30% on previous booths.
“Think of the Future – Consider Nature” also sees a whole new range of Robe marketing materials and merchandising, which will be available and running alongside all the classic Robe brand idents.
“Robe has already been operating a strong green policy for several years, we are not just jumping on board a current trend, and now is the time to push this philosophy to the next level,” says Robe’s managing director Josef Valchar.