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Retail – Havells-Sylvania proves the right fit for All Saints

Andrew Brister 18 April 2012

The new RefLED SA111 lamp from Havells-Sylvania has helped create an energy saving, low maintenance and high performance lighting scheme for the changing room area of the All Saints store at Westfield, London. Supplied in warm white, the RefLED SA111 is designed to be a direct replacement for its halogen equivalent and features excellent thermal management making it the perfect LED replacement for retail applications. 
Established in 1994, All Saints is a British brand which has over 70 stores in the UK and abroad. It was originally created as a menswear brand but in 1998 it moved into women’s wear. The brand also now includes children’s wear and some home furnishing products. The Westfield store has recently undergone a refurbishment which included a revamp for the changing areas. iQ Lighting performs lighting maintenance for All Saints and a key consideration for the project was to create a scheme that could meet the exacting demands required for a changing area as well as save energy and reduce maintenance.

The Sylvania RefLED SA111 stood out as the perfect choice as Brian Brooke of iQ Lighting relates: “All Saints has always tended to use halogen lamps for its store lighting schemes but it wanted to try something different with the Westfield store. The company had heard the buzz around LEDs and was keen to try out the technology. By using the Sylvania RefLED SA111 All Saints has been able to get all the benefits of LED lamps without fundamentally changing its approach to lighting design. In fact, All Saints has had some great feedback already on the new scheme and are looking forward to many years of maintenance-free high-performance use. The payback period is going to be approximately 10 months which is very impressive.”  
All Saints stores are all unique with individually crafted light fixtures. Working with Havells-Sylvania, the All Saints lighting designer was able to seamlessly integrate the RefLED SA111 into the bespoke fixture.  The RefLED SA111 has a patented aluminium spiral reflector design that delivers uniform light distribution. The lamp is energy efficient and has a long life of 25,000 hours equalling a short payback period. The energy-saving potential in comparison with halogen equivalents makes the RefLED SA111 the perfect choice for all types of retrofit and new build project in retail, hospitality and corporate applications.
All Saints is also looking to trial Havells-Sylvania’s latest LED replacement product the Sylvania Hi-SPOT 7.5W RefLED ES50; the only direct replacement for the traditional 50w GU10 halogen lamp.

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