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Radiant names Pixled as key European distributor

Jo Ruddock 9 January 2012
Radiant names Pixled as key European distributor

Asian LED display manufacturer Radiant has named Pixled as its official distributor in Europe in what is believed to be the first time a top-level Asian manufacturer has made such an agreement with a Europe-based operation. Radiant will use Pixled’s distribution network across the region to establish its Linx range of products in European markets. This latest move is the next step in a two-year relationship between the two companies, during which time Pixled and Radiant have been involved in an on-going ‘co-development’ agreement; Pixled has previously been selling Radiant’s L-Series Linx products badged as Pixled F-37L / F-30L, etc.  For continuity, Pixled has now renamed its four current L-Series products to carry the same name. The Pixled Linx-18 / Pixled Linx-25 / Pixled Linx-30 and Pixled Linx-37 all have the suffix ‘by Radiant’. Pixled has supported the announcement by naming a new sales manager; Roel Peeters has been added to the team in anticipation of the increased business that the deal will create.   “We’re delighted with this official appointment which recognises that Pixled has the right contacts, resources, infrastructure and mindset to take the Linx brand forward,” said Bart Van der Beken, general manager, Pixled. Jason Lu, general manager of Radiant, commented: “Pixled has always been a loyal partner, and the central European location in Belgium is perfect. The company also has a great reputation throughout Europe and is well equipped with available demo systems for customer tests and evaluations. The support and service department is first rate, with spares available from stock.” www.pixled.com

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