Quividi analysing audience and context in real time10 January 2017
A new real-time analytics suite aiming to add creative capabilities and a deeper understanding of consumer engagement for campaigns running on DOOH screens is being introduced by Quividi during ISE 2017.
Quividi’s real-time analytics enable users to drive mass-customised experiences. With the VidiStudio scenario designer, agencies and network operators can create complex face- and context-reactive content that can run on any CMS supporting HTML5, without any coding skills and with no human intervention needed once in the field. The content can be contextually triggered against Quividi’s real-time analytics, on the basis of criteria such as distance to screen, gender, age, mood and attention duration of the audience, but also on the basis of external events such as touch, gesture, product hand picks, weather, traffic conditions and so on.
Agencies and network operators can benefit from a very granular level of understanding of the performance of their content. All campaigns can be scrutinised on a second-by-second level, on the same range of KPIs. With these insights, customers get a definitive demonstration of the impact of their communication on their target audience and can tell precisely which part of their content generated the most engagement.
Quividi has also introduced a new A/B/n testing service. Agencies and network operators will be able to test, in real conditions, which version of a piece of content works best with a specific target audience based on the attention it gathers.