projectiondesign makes the grade23 November 2010
cineo82 3D projectors from projectiondesign have been used by On Sight in the final grading of the National Geographic Channel (NGC) and Samsung 3D commercial for Anglo Filming. This was achieved inside the world-class 3D SGO Mistika Suite at On Sight in Soho, London. Another set of cineo82 3D projectors are also to be found at On Sight’s new 3D Centre located at Shepperton Studios, UK.
The projectors, distributed via RGB Communications, were supplied, installed and aligned by post production specialists, Kaurus who also provided the projection screens and custom filter systems for the multi-standard 3D grading suite.
The commercial was created in support of Samsung’s ‘Planet First’ initiative for greener products and sustainable solutions. The spot depicts examples of innovative products like the Samsung solar powered mobile phone.
"Apart from the normal complexities of 3D, which the 3D Mistika Suite dealt with easily, it was also necessary to view the commercial as it was being made on a number of different displays including their grading-quality projection source, a calibrated TV monitor and the actual Samsung product," said David Cox, colourist and operator at On Sight.
“We’re very happy to work with our partners Kaurus, On Sight and RGB Communications who all made this happen,” said And the last word goes to Anders Løkke, international marketing & communications manager at projectiondesign. “It’s a real achievement to be involved in a project that reflects the application in which our projectors were created to be used for. Being associated with National Geographic Channel – which has a phenomenal and worldwide recognition in photography – is a tremendous achievement indeed.”