Programmatic sales for DOOH8 February 2017
Automated workflows and data-driven decision-making in media owner sales departments are a hot topic for BroadSign at ISE 2017, where visitors can view demos of related and newly launched products for the first time worldwide.
To support this in advance of the show, BroadSign hired a new vice president of programmatic sales operations. Vince Banks joins the team as the ad tech company’s efforts extend to the automation of media transactions, which will benefit the sales departments of digital out-of-home (DOOH) publishers as well as media buyers at brands and agencies.
Banks will apply years of programmatic experience to DOOH, having spent over seven years bringing programmatic to other verticals and markets. He previously worked for programmatic organisations such as Sonobi, Kiosked, Major League Gaming and International Data Group (IDG).
His appointment is understood to be linked to several years of research and development related to programmatic DOOH at BroadSign. The company’s automated and cloud-based CMS aims to deliver efficiencies to the scheduling and traffic departments of the world’s largest DOOH media owners.