Proel appoints Sixpac in Germany9 February 2010
Italian manufacturer Proel has appointed Sixpac as its exclusive distributor for the German market.
Sixpac, whose main office is in Schwäbisch-Hall, just east of Heilbronn, was founded in 1998 by a group of people from former German manufacturer Zeck Audio. In 2000 they started their own brand Amptec, a product line of high-end speakers and amplifiers aimed at the touring and installation markets.
The company says it is ready for the business expansion that will come from the addition of the Proel audio portfolio.
“Proel will be an important partner for us expanding our business into many segments of the audio industry. We will be working with many new and old partners, and our aim is to establish the Proel brand as a leader in the German marketplace," said MD Peter Bott.
To support this expansion, Sixpac has recruited Jörg ‘Shaby’ Pelzer as national sales manager. Pelzer comes from Behringer International, where he worked most recently as national sales manager. He started his career in the industry back in 1987, working in a music shop in Düsseldorf.
“Being introduced to the Proel Group, the people and the products has been a very positive surprise for me,” said Pelzer. “The investment in the R&D is impressive as is the high quality of the finished product. The product segments are very well targeted and provides huge business opportunities. I look forward to working with Proel and to introduce all these great products to my dealer network.”
Among the Proel products that soon will be available from Sixpac’s dealer network are the new NET and FLASH speaker models, the M Series of compact mixers, stage gear and accessories as well as the DH range.