Prase gets Optocore distribution for Italian installation/contractor sector11 February 2013
Fibre networking company Optocore has made what the company says is a significant change to its distribution arrangements in Italy, appointing Prase Engineering to handle the installation/contractor sector.
Following the direct contact between the two companies at Prolight+Sound in Frankfurt last year the agreement was confirmed by Optocore marketing director Tine Helme and Ennio Prase, founder of the Venice-based company.
“This opens up an important new channel in Italy for us,” said Helmle. “Ennio and his company fit perfectly with Optocore — they are strong in permanent install and the AV market, and with our new MADI switches we can hit both these markets.”
She added that the catalyst for the appointment had been Duran Audio, which Prase distributes, and with whom Optocore has a partnership arrangement.
“It’s great that a major player is recognising the opportunities that exist here in large-scale contracting,” said Prase. “We had known Optocore more for live sound applications in the past but we invest heavily in pro audio, and we needed a low-latency signal transport system to boost our infrastructure.”
With a workforce of 30 based in Venice, Prase Engineering celebrates its 20th anniversary this year. Five of the company’s engineers have already undergone full OCT (Optocore Certification Training) and the company will now be introducing the various network solutions via a series of open days.
”We are quoting on a series of huge projects including massive multi purpose halls where low latency will be a key factor,” continued Prase. “We are already working with transportation hubs (railway stations) and stadiums. Multi-purpose venues are becoming more and more popular — with the ability to host a variety of functions under one roof — and an Optocore network will help increase that versatility.”